SAGE
Joann's gone. Your customers didn't stop sewing. SAGE Craft keeps their project flow alive.
Every approved class, pattern bundle, and inventory drop can become a SAGE page. Start with a Free Workspace and included storefront; membership is $25/mo when you want SAGE working every day.
No credit card to start. Your Free Workspace and storefront stay available; membership removes the weekly action cap.
SAGE Craft Community — classes, supplies, and the group chat, all routed through your shop.
When Joann closed, hobbyists lost more than a supply source. They lost the classes, the project groups, the substitution knowledge, the community hub. Indie shops are the natural landing spot — but most don't have the software to host all of it. SAGE Craft does.
How it works
Set up in an afternoon. First class live by the weekend.
Pick your vertical
Fabric / quilt / yarn / beading / mixed craft. SAGE suggests a starting taxonomy for your review.
Import classes + supplies
Connect POS (Square / Lightspeed), drop in your class calendar — or hand-enter a few and pattern-fill the rest.
Review storefront + group hub
Class pages, pattern pages, and community groups become reviewable owner surfaces before you share or index them broadly.
Shoppers find you
"Quilt class near me" searches surface your page. First class fills, substitution tool kicks in.
The Joann gap, in plain English.
Joann Fabric filed for bankruptcy and closed its last stores in 2025. An entire hobby category got orphaned overnight: quilters, sewers, knitters, beaders, scrapbookers, model builders — all left choosing between two big-box chains (Michaels, Hobby Lobby) that never really served them, or ordering online from Amazon and hoping it matches.
The natural landing spot is your local indie fabric / yarn / craft shop. But Joann wasn't just selling supplies — it was hosting the classes, the guild meetups, the project-inspiration wall, the "what can I substitute" knowledge. Most indie shops have the inventory to fill the supply gap, but they don't have the software to host the community. SAGE Craft is built to fill both at once.
What you used to pay — vs. SAGE Craft.
Indie craft shops piece together Etsy, Shopify, Meetup, Eventbrite, Mailchimp, a scheduler, a POS — and still don't have a community hub. SAGE Craft is one bill.
| Capability | Legacy stack | SAGE Craft ($25/mo) |
|---|---|---|
| Storefront + supply catalog | Shopify ($29–79/mo) or Etsy (6.5% + listings + transaction fees) | Included — SAGE Storefront, no per-order cut |
| Class & workshop scheduling | Eventbrite (3.7%+$1.79 per ticket) or Acuity ($16–49/mo) | Included — attendance, waitlists, payment path you confirm when enabled |
| Community / guild meetups | Meetup ($16/mo) or rented Facebook Group | Included — group hub lives under your SAGE/shop-owned surface |
| Email to regulars + class reminders | Mailchimp ($30–80/mo once list grows) | Included — send with your domain, one-click unsubscribe |
| Pattern-to-supply bundling | Doesn't exist in off-the-shelf tools | Included — checks against approved local inventory |
| Supply substitution (discontinued lines) | Your shop-floor knowledge, lost when staff change | Included — suggests in-stock alternatives for review |
| Local-inventory SEO | Manual, or nothing | Included — approved per-class + per-pattern pages for local discovery |
| Social draft packets + connected-channel scheduling | Buffer / Later ($15/mo) + manual drafts | Included — drafted from your classes + inventory; final posting stays under your control |
| Total | $110–250+/mo + per-ticket fees | $25/mo — one bill, one login |
Most indie craft shops replace Shopify + Eventbrite + Meetup + Mailchimp + Buffer ($110–250/mo + ticketing fees) with SAGE Craft at $25.
The craft-world context your dashboard actually needs.
SAGE surfaces quilt shows, yarn festivals, pattern releases, designer collabs, and seasonal project trends right on your dashboard. Weekly digest, not a news app. You decide what's worth a post or a class.
Save my check-up and open SAGE.
No card required. Save your shop details and open a Free Workspace; a SAGE storefront is included, even if you do not have a website yet.
- Free Workspace: five SAGE actions each week, starting now.
- Free SAGE dashboard and storefront for your craft shop.
- Free item listings for fabric, yarn, kits, tools, classes, workshops, and pattern bundles.
- Free shareable storefront link for customers, even if you do not have a website.
- SAGE Membership — $25/mo after a 14-day trial: keep SAGE working every day with no weekly cap, plus class scheduling, supply inventory, pattern bundles, substitution help, customer imports, campaigns, and supported publishing you approve.
Built for the post-Joann era
Classes, community, and supply substitution as first-class features — not bolt-ons.
Your data is yours
Export classes, students, customers, orders in one click. We never sell it.
No long contracts
Month-to-month. Cancel from your dashboard — no retention mazes.
$25/mo flat
Start with a Free Workspace and no credit card. Class scheduling, community tools, and the daily cadence come with SAGE Membership.