IndieCo Marketing

2026 MN Cup Semifinalist Selected Minnesota startup

For bookstores, record shops, comic shops, craft stores, and thrift shops

IndieCo Marketing for independent shops.

Automatically turn your shelves, bins, racks, classes, and staff picks you already care about into local pages shoppers can find.

Choose your shop type See demo storefronts

Built for real indie shops: the bookseller's table, the record wall, the pull box, the yarn shelf, and the one-of-one vintage find.

Verified real listings Owner-approved marketing $25/mo launch price

The visibility problem

Great local shops should not be invisible online.

Every part of your inventory that you add to IndieCo Marketing creates a searchable, SEO-optimized page for that item and adds it to your digital storefront automatically. Just upload the image and give all your unique stock the visibility it deserves.

SEO pages for real items. New arrivals, staff picks, classes, and events become searchable pages with photos, descriptions, and shop details.

A digital storefront built from your real stock. Each uploaded item becomes part of a clean online shelf customers can browse by category, shop, and location before they visit.

Local listings you control. IndieCo Marketing turns your item pages into storefront and local discovery signals, then prepares social posts, guide updates, and follow-ups, all at the click of a button.

Live demo storefronts

See what your store could look like.

Click any demo item below to open a sample storefront page. It shows how your books, records, comics, craft supplies, or thrift finds can appear online for customers to browse.

Open sandbox dashboard Customer preferences

First useful fixes

Show shoppers what is fresh, then let IndieCo Marketing handle the busywork.

Connect your shop tools or snap a product photo and IndieCo Marketing starts surfacing owner-approved actions: product pages, Google profile refreshes, social copy, and customer follow-ups that match your actual inventory.

Snap a find into a storefront item Use a quick photo and one note to create a searchable item page with clean copy. Open thrift sandbox -> Turn new arrivals into posts Draft a record-bin, book-table, craft-shelf, comic-wall, or vintage-rack post for owner approval. Open records sandbox -> Refresh your Google profile Spot stale posts, photo gaps, and review replies, then approve the update before anything goes live. Open bookstore sandbox -> Bring customers back for what they love Use preferences, wish lists, and connected data to suggest the right follow-up without blasting everyone. Open customer view ->

Pick the shop you run.

Each vertical gets storefronts, local discovery, and owner-approved drafts built around how that inventory actually moves.

Books

Indie bookstore

Staff picks, rare titles, events, signed books, book clubs, and long-tail local searches.

Start books -> Records

Record store

New arrivals, used vinyl, CDs, cassettes, collector intent, and Discogs or owner-added details.

Start records -> Comics

Comic shop

Pull lists, variants, manga, wall books, new comic day, storefront listings, and demand signals.

Start comics -> Craft

Craft & fabric

Yarn, fabric, classes, supply kits, project inspiration, and post-Joann local discovery.

Start craft -> Thrift

Thrift & vintage

Freshness-first local pages for rotating one-of-one finds, drops, and community moments.

Start thrift ->

Connection cards

Enterprise software for indie stores.

Connect the platforms you already use, then IndieCo Marketing turns your shop data into data-driven, actionable suggestions: what to post, which items need attention, who might care, and where the next sale or visit could come from.

That connected data flywheel gives your store superpowers without asking you to rebuild how you work.

Your data stays yours. No selling customer lists, campaign results, or shop data to advertisers or data brokers.

$25/mo for the launch upgrade. Start free, then upgrade when IndieCo Marketing is doing useful work for your shop.

See pricing ->